Below is a summary of the latest happenings in search as reported by Search Engine Land and other sources.
From Search Engine Land:
-
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
Jul 13, 2018 by Digital Marketing Depot
As mobile search and voice interactions grow, phone calls have become a vital part of data-driven marketing strategies. Advances in AI now allow for valuable, real-time insights from inbound phone conversations. -
How to be proactive and prevent a negative SEO campaign — Part 3
Jul 13, 2018 by Joe Sinkwitz
It’s impossible to be completely negative SEO-proof, but steps can be taken to decrease the chances of an attack. Here are some strategies to protect your site. -
Google Search Console Search Analytics API now gives you 25,000 rows per request
Jul 13, 2018 by Barry Schwartz
Recent updates to the Google Search Analytics API allow for increased data retrieval efficiency. - Search in Pics: Panda keyboard, Google Japan furniture & SEOs visit Google Zurich office
Jul 13, 2018 by Barry Schwartz
A collection of images from various search engine companies, showcasing work environments and activities.
Recent Headlines From MarTech:
-
Improving the customer experience means getting search right
Jul 13, 2018 by Jim Yu
As the number of platforms from which consumers access search grows, it’s crucial for marketers to ensure that all touchpoints provide a positive experience. -
Do Google reviews impact local ranking?
Jul 13, 2018 by Joy Hawkins
A study by Joy Hawkins explores whether Google reviews influence local search rankings. -
Winning the social media marketing game
Jul 13, 2018 by Peter Minnium
Peter Minium discusses the importance of connections in social media and strategies for successful engagement. -
How to implement an Account-Based Marketing strategy
Jul 13, 2018 by Digital Marketing Depot
Account-Based Marketing is becoming a critical complement to traditional B2B sales strategies, focusing on networked accounts rather than individual leads. -
Vivoom turns user-generated content into user-created ads
Jul 13, 2018 by Barry Levine
Vivoom offers a platform that transforms user-generated video into brand advertisements. -
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
Jul 13, 2018 by Barry Levine
Compliance is driven more by customer expectations than fear of fines or lawsuits. -
Report: Social media sentiment not predictive of offline brand outcomes
Jul 13, 2018 by Greg Sterling
Brand conversations in online and offline environments operate in distinct ecosystems. -
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
Jul 13, 2018 by Robin Kurzer
MRC’s proposed updates include new verification requirements for contextual advertising and guidelines for brand safety. -
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Jul 13, 2018 by Robin Kurzer
Organizations continue to invest in martech tools despite challenges in keeping pace with technology advancements. -
The spirit vs. the letter of the email law & the bits in between
Jul 13, 2018 by Len Shneyder
Len Shneyder debunks common misconceptions about email regulations. - Third-party app store owner files EU complaint about being blocked by Google
Jul 12, 2018 by Greg Sterling
Google maintains that apps from third-party app stores pose significant risks.
Search News From Around The Web:
- 3 Influencer Marketing Examples (That Don’t Require Celebrities)
- Bing Ads In-Market Audiences Targeting
- Google Slows Crawling With 5xx Server Errors
- How to Track Contact Form 7 Conversions with Google Analytics
- The Guide to Local Link Building Via Existing Relationships
- What are breadcrumbs and why are they important for SEO?
